One Night
A brutal murder rocks an isolated town, and on the very same day, a private investigator arrives. Can the newcomer placate agitated townsfolk and solve this mystery before the killer strikes again, or will the township descend into anarchy?
This is One Night, our proposal for a fast and thrilling new murder mystery web series with a fantasy twist. Have a look at some of our marketing and audience-building materials on this dedicated page.
Sizzle Reel
This is the sizzle reel for the proposed One Night web series. It draws on audio and video from a range of media, including film and television, and brings them together as a sample trailer, a first taste of the tone and world we have in mind.
Audience generation
The most effective way to build an audience for any kind of independent series is online marketing. Even before One Night has entered production, we have developed and produced a series of internet reels to entice web users and garner a collective audience for our world and story tone. It replicates the style and tone of conventional short-form travel and lifestyle videos, but with a dark and foreboding twist.
Tone and setting
One Night is a fantasy series, drawing on elements of the occult and established folklore while adding original touches. The series, and its online marketing, borrow from the dark, moody aesthetic of the Australian Gothic. In Wanesgrove, an isolated, ordinary-seeming Victorian town of verandas and bluestone walls, the series’ characters are surrounded by dense eucalypt bushland and small farms. Cut off from modern innovations and unaware of the internet, Wanesgrove is ripe for this mystery and fantasy story.
Spiritual iconography
The One Night series is a fantasy and thus draws heavily on spiritual, occult, and folkloric elements. The online audience-generating narrative series reflects this too, with the religious and general spiritual iconography throughout acting as a comfortable entry point for viewers as they are gradually exposed to the more unique and exciting supernatural themes.
Online narrative
Our online audience-generating series follows the story of Amelia Watson, the daughter of an original One Night character. The series is set decades after One Night, and it follows Amelia as she returns to her mother’s hometown and starts to uncover some of the mysterious and thrilling supernatural elements that first drove the One Night story decades earlier.
Behind the scenes
A glimpse at some of the work the company has already done for One Night. For the online marketing campaign, the team embarked on a three-day shoot on location in remote Victoria. With only a small team, the company was able to execute and deliver its online social media series with limited time and resources.